Online Stores vs Bricks and Mortar

In a surprising result, it seems like traditional physical bricks and mortar stores are starting to catch up to their pure play online only counterparts.
The report was released by the Commonwealth Bank and what is showed was that online retail revenue growth has slowed dramatically. In February 2013, the grown was 23% however, this was minuscule compared to the 107% growth it experienced in October 2011 and less than the 34% growth in July 2012. The total spend across the sector was $15 billion for January to February of this year. One of the stores still achieving amazing growth is online retailer Tarocash who have had a huge amount of growth consistently. One strategy they have used is offering a Tarocash coupon to drive sales.

The slowdown was caused by a couple of factors according to the Commonwealth Bank. Firstly, there is an unsustainable rate of growth for some sectors and secondly the strong dollar had some effect.

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